Beverage Industry Magazine

2011 December

Check out our December content!

Cover Story

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Zico is hydrating a growing culture

Zico Beverages targets niche in the sports drink market
jessica Jacobsen
Jessica Jacobsen
December 12, 2011
Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
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Features

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A commitment to better beer

Full Sail Brewing focuses on quality, craftsmanship
Jennifer Zegler
December 12, 2011
Irene Firmat, founder and chief executive officer of Full Sail Brewing Co., Hood River, Ore., was inspired by the beer varieties she encountered during European travels and wanted to introduce more American consumers to the concept of high-quality beer.
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SupplySide West innovations focus on flavors, functions

Ingredient show highlights range of new, popular solutions
December 11, 2011
Marking its 15th anniversary, SupplySide West, which took place Oct. 10-14 in Las Vegas, hosted 1,340 booths showcasing beverage, food, dietary supplement and cosmeceutical ingredient solutions.
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The Best Beverage Packages of 2011

Beverage packages showcase beauty, functionality and sustainability
Stephanie Cernivec
December 12, 2011
Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.
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Consumers still seeking a coffee fix

Price sensitivity causes at-home consumption growth
Jennifer Zegler
December 12, 2011
The economic downturn caused many consumers to cut back across categories, but coffee consumers have found new ways to enjoy their cup of joe. Approximately 79 percent of adults in the United States drank coffee in the last two years, according to Chicago-based Mintel Group Ltd.’s October Coffee report. However, 48 percent of coffee drinkers surveyed said they are drinking more coffee at home and less away from home in 2011 than they were a year ago — a trend that Mintel predicts will continue to drive retail coffee sales through 2012.
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Columns

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Competitive spirit spurs new formats

Larger retailers get creative to compete for market share
jessica Jacobsen
Jessica Jacobsen
December 13, 2011
As non-traditional grocery retailers see more competition from dollar store formats and wholesale club stores, mass merchandisers and supercenters are enlisting new ways to grow their consumer bases.
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Beverage R&D: New flavors

December 14, 2011
Treatt PLC added Hibiscus Treattarome 9766 and expanded its From The Named Food (FTNF) Treattarome range with the launch of Black Tea Treattarome Extra 9768.
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Processing low pH protein-fortified beverages

Comparing traditional soy with new transparent soy protein
Lisa Bradford Joe Richardson
December 13, 2011
Soy protein-fortified beverages usually are formulated with traditional isolated soy protein varying in functionality and sensory attributes. Recently, a new transparent acid-soluble isolated soy protein (TASISP) has been developed through alternative processing methods.
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Local pride

jessica Jacobsen
Jessica Jacobsen
December 13, 2011
As more beverage companies pop up on the radar, it can be fun and interesting to see where they are located. Having emerging and established companies in your backyard can allow for a sense of pride and connection with those brands.
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Reading between the leaves

Tea shows off its colors, benefits and many functions
Stephanie Cernivec
December 11, 2011
Hot or cold, bottled or bagged, tea is the most widely consumed beverage in the world next to water, according to the Tea Association of the U.S.A. Inc., New York City.
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