Canadean’s 2010 USA Beer Market Insights report provides a comprehensive view of the industry structure, latest industry developments and trends within this market. Comprising of textual analysis and data tables, the report includes comprehensive analysis of the market including legislation and taxation information and a detailed overview of current and emerging trends.  The report looks at the structure of the beer industry, with profiles of the leading players.  Comprehensive market segmentation data (by price segment; by alcoholic strength; by local segmentation; and by beer type) is backed up by market valuation and pricing data, including selected consumer beer prices.  A detailed analysis of all major domestic and imported brands is provided, including a review of new product activity in 2009.   Distribution channels (on- vs off-premise) are analysed and packaging trends including beer consumption by pack material, type, size, and refillable vs non-refillable are also included.

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Canadean USA Beer Market Insights Report 2010

Executive Summary

Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.2 – Economic Indicators, 2001-2011F
Table 1.3 – Average Monthly Temperatures (New York) 2005-2009
Table 1.3 – Average Monthly Temperatures (Los Angeles) 2005-2009
Table 1.3 – Average Monthly Temperatures (Denver) 2005-2009
Table 1.3 – Average Temperatures (New Orleans) 2005-2009
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table – State Taxes
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @5% Abv, 2009

Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International

Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Table 3.1 – Top Ten Beer Brands, Volume, 2007-2009
Table 3.2 – Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3 – Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2009
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importer, 2009
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2009
Packaging Trends
CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2009
Chart – Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table – Beer Market Valuation, 2008-2010F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2005-2009
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2005-2009
Table 3.5.1 – Leading Retail Groups for Beer – Turnover (US$ Bn)/% Share, 2006-2009
Table 3.5.2 – Leading Retail Groups For Beer – Turnover/% Share, 2005-2009
Tab le 3.6.6 – Leading Importers and Distributors, 2009
Table 3.9 – Trade Margin Build-Up Model, 2009
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2008-2010
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2008-2010
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs and Cider, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type – Local Definition, 2006-2010F
Beer Consumption by Type – Standard Price Segmentation, 2006-2010F
Beer Consumption by Type – Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type – Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Size, 2006-2010F
Beer Distribution by Channel – Off-Premise v On-Premise, 2006-2010F

Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart -  Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Full Brand List, ABV%, Pack Type
BOSTON BEER COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart -  Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Full Brand List, ABV%, Pack Type
MILLERCOORS
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart –MillerCoors Production History, 000s HL, 2008-2009
Chart –MillerCoors Production History, 000s HL, 2005-2007
Chart –Molson Coors Brewing Company Production History, 000s HL, 2005-2007
Chart – Breweries, Capacity, 000s HL
Chart -  Full Brand List, ABV%, Pack Type
PABST BREWING COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart -  Production History, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Carlsberg Importers Full Brand List, ABV%, Pack Type
Crown Imports LLC
Diago Guinness USA
Heineken USA
Yuengling & Company

SMALLER BREWERS
(Company, Brands, 2009 Volume 000s HL, Comment)
Crown Imports LLC
Diago Guinness USA
Heineken USA
Yuengling & Company

METHODOLOGY
BEER ATTRIBUTES DEFINITIONS
PRODUCT DEFINITIONS
PACKAGING DEFINITIONS
GLOSSARY
MAP

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