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Product Description:

“Competing for a  Share of Sustainability Expenditure in the Food and Drink Manufacturing Industry 2010-2012: Green Marketing Strategies and Drivers, Food and Drink Supplier Expenditure Activity, and Impact on Profitability ” is a new report by ICD research in association with Food Business Review that analyzes how food and drinks industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments;  the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and  the investment opportunities available for leading marketing decision makers.

TABLE OF CONTENTS:

Chapter 1:  Executive Summary
Chapter 2:  Introduction
Heading:  Profile Of Survey Respondents
Chapter 3:  Sustainability In The Food and Drinks Industry
Heading:  What sustainability means to the food and drinks industry
Heading:  Leaders of sustainability in the food and drinks industry
Heading:  Implementation of sustainability practices in the food and drinks industry
Heading:  The drivers of sustainability in the food and drinks industry
Chapter 4:  How The Economic Downturn Has Affected Sustainability Initiatives In The Food and Drinks Industry
Heading:  The importance of sustainability after the recession
Heading:  Post recession spending trends
Heading:  Post recession modifications to sustainability initiatives
Heading:  Leading concerns in the effective implementation of sustainable practices
Chapter 5:  Demand For Sustainability In 2010-2012
Heading:  How sustainability initiatives will impact future profitability
Heading:  Customer demand for sustainable products and services: regional growth forecasts
Heading:  Predictions of customer spend on sustainability
Heading:  Customer acceptance of green initiatives
Heading:  Important attributes of sustainable development in the value chain
Chapter 6:  Food and Drinks industry marketing spend activity
Heading:  Annual marketing budgets: 2010-2011
Heading:  Green marketing budgets in the food and drinks industry
Heading:  Key promotional channels
Chapter 7:  Food and Drinks Industry Green Marketing Dynamics
Heading:  Is green marketing more effective than traditional marketing?
Heading:  Major drivers of green marketing
Heading:  Key steps of marketing green credentials
Chapter 8:  Appendix

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