AIDP, OLYGOSE partner in digestive health solutions
December 16, 2016
AIDP Inc., City of Industry, Calif., announced that it is broadening its digestive health ingredient portfolio with the addition of two plant-based GOS (galacto-oligosaccharide) ingredients from French supplier Olygose.
Dynamic Food Ingredients, Mitr Phol Group partner in natural sweetener solutions
November 14, 2016
Paul Magnotto, founder and chief executive officer of Chaska, Minn.-based Dynamic Food Ingredients, and Krisda Monthienvichienchai, chief executive officer of Mitr Phol Group, Bangkok, China, jointly announced that the companies have reached a strategic investment and partnership agreement to expand production of their natural sweeteners: erythritol and xylitol.
Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. ThroughSept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation, up to a maximum of$150,000.
Program available in Miami, New York City and Amsterdam
August 2, 2016
White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering
Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.
Delicato wines to be available in China, Hong Kong and Macau
July 26, 2016
Delicato Family Vineyards, Napa, Calif., announced a new partnership with ASC Fine Wines, a distributor of imported wines in Mainland China, Hong Kong and Macau. ASC Fine Wines will have exclusive distribution rights to a select portfolio of Delicato brands, including Gnarly Head, Delicato Family Vineyards and Irony, the company says.
Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016
Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.
Company will donate to foundation from sales of two new lemonades
June 1, 2015
Lake Wales, Fl.-based Florida’s Natural Growers recently launched two new ready-to-drink lemonades, a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May. The drinks are premium, not from concentrate lemonades, made with real sugar, and they accomplish a philanthropic mission, too. All of the profits from the sale of the items will go to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.