In its 30th year of honoring the nation's best high school athletes, The Gatorade Company, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with USA TODAY High School Sports, today announced Luken Baker, of Oak Ridge High School in Conroe, Texas, as its 2014-15 Gatorade National Baseball Player of the Year. Baker was surprised with the news at school by former three-time MLB All-Star Roy Oswalt.
Company will donate to foundation from sales of two new lemonades
June 1, 2015
Lake Wales, Fl.-based Florida’s Natural Growers recently launched two new ready-to-drink lemonades, a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May. The drinks are premium, not from concentrate lemonades, made with real sugar, and they accomplish a philanthropic mission, too. All of the profits from the sale of the items will go to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.
Beverage companies continue to raise money for causes
May 26, 2015
Sonoma-Cutrer Vineyards, a brand of Brown-Forman Corp., Louisville Ky., and Make-A-Wish Greater Bay Area announced that the annual Wishes in Wine Country event collectively raised more than $936,000 to benefit children suffering from life-threatening illnesses this year. The event, which curates the best food and wine produced in Sonoma County, hosted 800 guests on the croquet lawns of Sonoma-Cutrer Vineyards on May 16, as part of the ongoing partnership, the companies say. This year, fundraising efforts were able to support a total of 24 wishes to children of the Greater Bay Area.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region.
The Coca-Cola Co., Atlanta, announced a multi-year product and marketing agreement with Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ Donuts and Baskin-Robbins, and the National DCP, which is the exclusive supply chain partner for Dunkin’ Brands.
Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!