Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.
Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.
As I write my column this month, I am nine months pregnant. By the time this issue comes out, I’m hoping to have delivered my first child. This pregnancy has been an adventure and opened my eyes to just the beginning of motherhood experiences.
ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail about how both small and large companies are listening to the wants and needs of today’s consumers to bring about the next generation of beverage solutions.