For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  

This month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves.

 The United States market was introduced to 1,709 new beverages from January to July 2011, according to Chicago-based Mintel International’s Global New Products Database. With so many new products in the beverage sector, companies continue to search for ways to help their products stand out on store shelves. These store-shelf marketing initiatives are not only impacting the beverages, but also the labeling equipment for the products, equipment manufacturers say. 

Launched in 2003 in Shanghai, Labelexpo Asia replaced the label converting event in Singapore.

Now in its 32nd year, the biennial fair is widely regarded as the label industry's flagship event and is again supported by FINAT.