Korbel Champagne Cellars released a limited-edition Korbel Brut Rose bottle to celebrate romance in a stylish way. Its new Champagne “Romance” sleeved bottle combines cool and hot colors with eye-catching style, the company says.
New forklift accessories facilitate gentler handling
August 15, 2014
KHS USA Inc. released its new KHS Everywhere app for Apple devices. The app is designed to facilitate secure communication with all KHS lines and machines equipped with the new ClearLine human-machine interface operating system.
Wright Global Graphics expands beverage label capabilities
January 27, 2014
Thomasville, N.C.-based Wright Global Graphics made a $1.5 million investment in an eight-color Mark Andy P5 press to meet the demands of the expanding food and beverage industry. The new press streamlines the label printing and finishing process and allows the company to provide customers with the printed product labels needed to stand out on retail shelves, the company says.
In packaging, conformity is not necessarily a negative value. Unlike individuals who dare to be different, when it comes to labels, conformity is an advantage for the shrink and stretch materials that can contour to the innovative sizes and shapes of beverage packaging. And the results are the same as a person with pink hair or a trend-setting style: the ability to stand out from their peers.
Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.