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- CATEGORY FOCUS
- BEVERAGE R&D
Natural Products Expo West, produced by New Hope Natural Media, a division of Penton, showcased a record number of new natural and organic product launches at its 33rd show, which took place March 7-10 in Anaheim, Calif. Of the exhibitors, beverage-makers from established and emerging categories showcased their natural offerings.
The Hain Celestial Group Inc. added Celestial Seasonings Sleepytime Snooz Natural Sleep Aid herbal supplements to its natural shots portfolio.
SOL Elixirs LLC expanded its line of all-natural, functional drinks with the launch of Solixir Think.
Branding, entertainment and artist management company Atom Factory will launch a new, all-natural beverage line called Pop Water in January.
LifeAid Beverage Co. launched PartyAid, a functional beverage formulated to enhance, replenish and restore the body and mind before, during or after a night of partying.
To provide consumers with a healthy and flavorful juice option for children, Nestle USA launched Juicy Juice Fruitifuls, which is a line of all-natural juice drinks with 35 percent less sugar than regular juice and a full serving of fruit in each single-serve carton.
Beverage manufacturers have more options to choose from these days when developing flavor profiles for new products, but many are sticking to an ingredient with a long-established history — vanilla.
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