Through the end of October, more than 300 new teas have launched in 2010, according to Mintel International’s Global New Products Database. Bagged teas led with the most new product introductions so far this year with 148 launches, and new ready-to-drink teas followed with 114 releases.

AVAILABLE ON DEMAND Strong leadership, innovative products, catchy marketing and, now, sustainability joins the list of necessary building blocks for a respected — and hopefully successful — business. But with a broad-based term like sustainability, what are the important elements for beverage-makers to understand and incorporate into their business plans?