Beverage Industry Managing Editor Jennifer Zegler notes some proactive ways manufacturers and retailers are watching out for consumers.

Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages.  Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.

Beverage Industry Managing Editor Jenny Zegler tries a beverage with a unique taste factor.