Natural Products Expo West, produced by New Hope Natural Media, a division of Penton, showcased a record number of new natural and organic product launches at its 33rd show, which took place March 7-10 in Anaheim, Calif. Of the exhibitors, beverage-makers from established and emerging categories showcased their natural offerings.

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

Numi Organic Tea launched its Indulgent Pu-erh Tea Collection, which includes four bags of each of the following organic Numi Pu-erh flavors: Emperor’s Pu-erh, Chocolate Pu-erh, Cardamom Pu-erh, Ginger Pu-erh, Jasmine Pu-erh and Basil-Mint.

OM Cocktails launched U.S. Department of Agriculture (USDA) certified organic OM Wild Cranberry & Blood Orange ready-to-serve cocktails.

Pacific Foods of Oregon expanded its non-dairy beverage line to include its Pacific Organic 7 Grain Non-Dairy Beverage.

Paid Inc. launched Rockin’ Coffee, an organic artisanal specialty coffee brand that offers organic, fair trade Arabica coffee blends.

Harney & Sons Fine Teas created a new beverage based on a popular Chinese drink called yuangyang, which mixes black tea with milk and coffee.

Acai Roots added Acai Juice + Coconut Water to its juice portfolio.