Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.

Ninkasi Brewing Co. added Sterling Pils to its Prismatic Lager Series.

Starr Hill Brewery released its summer seasonal, Grateful Pale Ale.

Treatt expanded its range of 100 percent natural distillates with the launch of Cascade Hop Treattarome 9305, an unmodified hop essence distilled exclusively from Humulus lupus. A clear, water-based liquid, Cascade Hop Treattarome confers a strong, hoppy aroma and taste to beer, according to the company.

Mike’s Hard Lemonade Co. took its first step into the beer category by introducing Mike’s Authentic Shandy Hard Lemonade & Lager.

East Coast Beer Co. launched Beach Haus Cruiser IPA, an American version of the English-style India Pale Ale (IPA) that features more hop aroma and bitterness than its European counterpart, the company says.

The Fat Cat Beer Co. launched Beale St. Brown Ale, which features a combination of malts including 2-Row Pale, Munich, Victory, Caramel and Chocolate.

Full Sail Brewing Co. released the second beer in its Pub Series: Extra Special Bitter (ESB).

Tecate, a brand of White Plains, N.Y.-based Heineken USA, launched a new advertising campaign targeted at Spanish-speaking men in the United States.

The Boston Beer Co. launched a limited-release variety pack featuring six different India Pale Ales (IPAs) that put innovative twists on traditional styles, the company says.

NBWA’s Annual Convention and Trade Show are designed to provide valuable education programs and important networking opportunities for the beer industry.

Each year, the Legislative Conference provides a great opportunity for distributors to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation and the vital role of beer distributors.

NBWA’s Annual Convention is designed to provide valuable educational programs and important networking opportunities for the beer industry.