A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
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Three-quarters of Americans believe many consumer products are over-packaged, according to a survey of lifestyle of health and sustainability (LOHAS) consumers conducted by the Natural Marketing Institute (NMI), Harleysville, Pa. Minimal packaging is most preferred among consumers, followed by recyclable packaging and use of environmentally friendly packaging materials.

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Read about new branding efforts and new packaging in the beverage industry.
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The Coca-Cola Co., Atlanta, announced a multimillion dollar partnership agreement with three leading biotechnology companies to accelerate development of commercial solutions for next-generation PlantBottle packaging made from 100 percent plant-based materials.

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The Coca-Cola Co., Atlanta, at its North America Market Tour event in Houston in late September highlighted the company’s North American roadmap for growth goals, which are to build strong brands, translate brand value into customer value, and build the capability to sustain and repeat success in the region. Sandy Douglas, president of Coca-Cola North America, and Steve Cahillane, president and chief executive officer of Coca-Cola Refreshments, noted the benefits of bringing together portions of The Coca-Cola Co., Coca-Cola Enterprises and the bottling investments group as Coca-Cola Refreshments.
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Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
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This month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves.

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Although energy drinks were not immune from the effects of the economy, the category has shown its ability to grow in sales. Energy drink sales increased 14 percent to more than $5.9 billion in sales for the 52 weeks ending June 12 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Walmart, according to SymphonyIRI Group, Chicago. The energy shots category also posted strong numbers with a 31.6 percent increase generating $1 billion in sales during the same time period.

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Today’s brand owners rely more than ever on packaging to entice consumers to purchase their products — so much so that the package itself often serves as a keystone of integrated marketing campaigns built out with print, electronic and social media components.
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The Abita Brewing Co., New Orleans, announced its plans to offer three of its flagship beer varieties in cans by early 2012.

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PACK EXPO 2011 in Las Vegas experienced record-breaking successes, including a nearly 15% increase in attendance and 36.7% increase in exhibitors. Building on this success, PACK EXPO International 2012 in Chicago promises to be an experience like no other Read More

FIND new equipment, technology, and materials to lower costs, reduce waste, and increase efficiencies. You'll see the latest in: bags, containers, contract services, custom automation equipment, machinery and machinery components, materials, packages, package design and printing, robotics, supplies, software...and more. Read More

The largest event for the label, web printing, product decoration, converting and packaging industry in the Americas. Read More

For the past thirteen years, the Global Pouch Forum has delivered innovative flexible plastics packaging solutions to a growing audience of top CPG producers/brand owners, converters and flexible packaging materials, machinery and services suppliers.

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Discover cutting-edge total systems solutions—processing equipment, operations software,  packaging machinery, converting machinery, materials and containers—plus the latest advances in secure packaging, printing and graphics, and instrumentation.

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Visit the PROCESS EXPO website for more information. Read More

AVAILABLE ON DEMAND

 

Beverage Industry’s Innovation & New Product Development Webinar will draw on some of the industry’s most well-versed experts in new beverage development to learn about fresh, current and insightful information on launching a new beverage. 

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