Beverage brands make up Top 3 for food and beverage category
April 4, 2017
Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.
Although 2017 might be in full swing, there still is one more recognition for 2016: Beverage Industry’s Readers’ Choice New Product of the Year. Featuring the monthly winners of the magazine’s New Product of the Month poll, the readers were eager to select which one would emerge as the 2016 winner.
When it comes to beverage selection, better-for-you options continue to garner attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.
With the holiday season just around the corner, the beverage market will see more consumers turning to cocktails for their celebrations. Perhaps that is what motivated the readers of Beverage Industry in this month’s Readers’ Choice of the Month for October poll.
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.