Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.
New creative challenges consumers to think differently about tequila
May 2, 2014
Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.
The September 2015 issue of Beverage Industry includes a cover story about our Wholesaler of the Year, Andrews Distributing, as well as articles about coffee pods, Geloso Beverage, and sweetener choices in beverages. Check it out today!