It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.
Although much thought is given to the care and maintenance of the mechanical equipment used in the beverage industry, far less attention is devoted to proper care of a distributor’s most important asset: the drivers who deliver finished products to the customers.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!