As a baby boomer, I’ve never been a big online shopper. However, I did purchase a few items online this holiday season and was surprised at how easy it was. I capitalized on sales offers, didn’t have to look for parking or contend with crowded malls, and the items were shipped right to my home, saving me time, gas and aggravation.
For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.
Top trends address alternative products, natural formulations
October 21, 2015
As consumer packaged goods (CPG) manufacturers get ready to transition into the 2016 calendar year, Chicago-based Mintel released its “2016 Food & Drink Trends” report. The 12 trends cover a range of topics including eCommerce and natural formulations.
North America leads in offering clearly labeled CPGs, foods for special diets
February 25, 2014
As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.
Annual survey of online shoppers reveals consumer expectations
February 24, 2014
Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.
Global consumers’ intent to buy food and beverages online increased 44 percent in two years, with 26 percent of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months, according to market research firm Nielsen, New York.