A Diamond in the Rum features social media, digital, in-store support
February 23, 2016
Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign.
Craft brewer will release rums, gins and vodkas in spring 2015
September 11, 2014
Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.
Expanded distribution follows launches in Miami and New York
September 2, 2014
Coral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013.