Rebranding Positions Sauza Tequila for global expansion in Asia, Europe, South America
May 13, 2015
Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.
Whiskeys also paced steady growth within US market
February 5, 2014
American distilled spirits exports broke new records in 2013, crossing the $1.5 billion threshold, according to the Distilled Spirits Council of the United States (DISCUS), New York. This growth was driven by premium bourbon and Tennessee whiskey, which exceeded the $1 billion mark for the first time, it reported at its annual briefing for Wall Street analysts.