The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
Non-alcohol juice drinks available in three flavors
April 4, 2017
Lakeville-Middleboro, Mass.-based Ocean Spray Cranberries Inc. introduced Ocean Spray Mocktails. Mocktails are premium non-alcohol juice drinks made with real fruit juice and inspired by popular cocktails, the company says.
As consumers’ shopping behaviors continue to evolve, the drug store channel has seen a boon within beverage aisles. Although the channel is struggling to grow, beverages could offer potential for the channel going forward as these stores expand their offerings, says Evan Hoffman, industry research analyst at Los Angeles-based IBISWorld.
Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014
Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.