Special-edition boxes urge consumers to support the cause
December 16, 2014
Salada Tea has partnered with the American Cancer Society to help the fight against cancer. As part of the partnership, Salada Tea donated $25,000 to the organization and is promoting awareness of its cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products.
As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.