Special effects, one-to-one personalized printed, or freshness graphics and temperature indicators on bottles and cans help brands make customer connections. Inks and coatings are at the heart of any sensory packaging experience, according to experts.
New Videojet ink designed to withstand variable environments
April 15, 2015
Highlighting its Freightliner Trucks Business Class M2, Daimler Trucks North America LLC’s Freightliner trucks offer the M2 106 and M2 112, which both feature best-in-class visibility with a 2,500-square-inch windshield and have numerous manual, automated and automatic transmission choices, the company says.
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.
For many people, getting “inked” is a way to express their individuality. Although not quite the same as tattoos, inks and coatings in the beverage industry can be an important element to help brand owners set their products apart on the store shelf.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”