Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.
Performance drink ingredients give athletes an extra boost
October 16, 2013
Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!