For Who You Are campaign will be first as part of Santa Margherita USA
February 16, 2016
Santa Margherita Wines, Miami, announces the launch of its new advertising campaign — For Who You Are. This is the first campaign for Santa Margherita Wines as part of its new partnership with U.S. importer Santa Margherita USA Inc., also of Miami, the company says. For Who You Are will feature TV, print and digital advertising, kicking off a new creative approach with an intimate look at the Santa Margherita brand, it adds.
Sherwood Schwartz’ 1970s sitcom “The Brady Bunch” was among the first TV programs to address blended family dynamics. Tackling the growing pains of a newly formed family, the Brady’s eventually no longer were “steps” but a functioning family unit.
Wine-based aperitif previously distributed by William Grant & Sons
January 4, 2016
New York-based Pernod Ricard USA announced that Lillet, a wine-based aperitif produced in Bordeaux, France, has joined the Pernod Ricard USA portfolio of premium spirit and wine brands, effective Jan. 1.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!