Limited-edition Twisted Pretzel Wheat available at beer festivals, special events, on draft
April 24, 2014
To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.
Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.
Brands craft beer-centric recipes and pairings to highlight brews’ features
September 16, 2013
The U.S. craft beer market has continued its upward trajectory trends. According to the Brewers Association (BA), American craft beer dollar sales rose 15 percent and volume grew 13 percent during the first six months of 2013.
The Brewers Association hosted Savor: An American Craft Beer & Food Experience this weekend in Washington, D.C. Part of Savor Beer Week D.C., the event featured craft brewers from across the Untied States.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!