Consumers can purchase entries to win a custom-built chopper
March 26, 2015
Atlanta-based The Coca-Cola Co.’s Inca Kola brand and its Clifton, N.J.-based bottler Continental Food and Beverage Inc. (CF&B) announced the launch of a charity promotion to raise funds for Easter Seals New York’s Veterans Count program. The program will bring together the resources of Inca Kola, Orange Country Choppers (OCC), Resurrection Fighting Alliance (RFA) and AXS TV.
Red, white and blue bottle to benefit TAPS military charity
July 16, 2014
This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.
Marketing program salutes military vets, Harley-Davidson
April 14, 2014
Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!