The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
The July 2015 issue of Beverage Industry includes a cover story about Tito's Handmade Vodka, as well as our State of the Industry articles and articles about water enhancers, High Brew, and beverage offerings in foodservice. Check it out today!