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Items Tagged with 'lightweight packages'
Although it’s important to consider the end-consumer when choosing a labeling material, beverage-makers also need to look at the larger labeling picture and their teams’ abilities, advises Lou Iovoli, vice president of strategic partnerships for Hammer Packaging, Rochester, N.Y.
At retail, beverage packages are tasked with not only displaying an attractive shelf presence but also ensuring the quality of the product and the integrity of the brand.