Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
Malibu kicks off Because Summer campaign, Big Red launches 100 days of BBQ promotion
July 15, 2016
Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds.
Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014
Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.
Sweepstakes offers chance to win Hawaiian summer fun prize package
June 25, 2013
Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.