Partnership pairs FMBs with summer dishes in support of summer campaign
June 18, 2013
Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.
It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!