Matcha Love Culinary Matcha named "Best New Product - Tea As An Ingredient" at World Tea Expo 2015
May 26, 2015
Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.
Ready-to-drink tea available online, at select retailers for limited time
June 30, 2014
Ito En North America Inc., Brooklyn, N.Y., a subsidiary of Ito En Ltd., will debut bottled Shincha green tea in the United States. Shincha is the year’s very first harvest of green tea, which is known for its fresh and lively flavor, sweet finish, and smooth umami character, the company says. The company plans to bottle the tea, which is only accessible for a few months each year, under its Oi Ocha green tea brand and release it online and at select U.S. retailers for a limited time.