The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.
In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.
New sweetner line enables optimum sweetness at high use levels
May 16, 2014
Cargill introduced its ViaTech line of stevia-based sweeteners. The new sweetener line enables beverage-makers to achieve optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products, the company says.
Products scheduled to launch in second half of 2014
February 10, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
In the ballad “The Sweetest Thing,” the pop rock band U2 sang about how love is the sweetest thing, but when it comes to the beverage market, the sweetest thing also is the biggest thing. Across 13 ingredient categories, sweeteners accounted for 85 percent of the 46.4 million tons of ingredients used in beverages in 2011, according to an April 2013 report by Chicago-based Euromonitor International titled “Beverage Ingredients: Trends and Influences.”