Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
April 28, 2015
Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.
Tequila brand to develop signature cocktails for cruises
March 4, 2014
For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.
Fans call for return of rye whiskey after it disappears from shelves
November 18, 2013
Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.
Building upon its Cabo Wabo Tequila brand, Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., released Cabo Diablo coffee liqueur featuring 100 percent blue weber agave Cabo Wabo Blanco Tequila.
Collaboration campaign supports new Skyy Infusions Moscato Grape
May 20, 2013
Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!