Beverage route drivers endure one of the most physically demanding jobs in the delivery industry, according to Carl Boettcher, chief executive officer and founder of HTS Systems Lock N Roll LLC, Scranton, Pa.
Although much thought is given to the care and maintenance of the mechanical equipment used in the beverage industry, far less attention is devoted to proper care of a distributor’s most important asset: the drivers who deliver finished products to the customers.
In the game of Jenga, players have to be nimble in order to keep the wooden tower from collapsing. In a beverage warehouse, forklift operators must possess this same quality for a more serious purpose — transporting product without causing damage. And just like Jenga, in the game of material handling, every move counts.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!