Items Tagged with 'facebook'

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Counting the social minutes

January 15, 2013

 Have you ever stopped to think about which website you visit the most?  


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A different kind of carol from Stella Artois

January 15, 2013

 This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.  


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A voice for the fans

November 15, 2012

 As Americans, we want our voices to be heard and our votes to count.


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Nescafé’s soothing advice

November 15, 2012

 Nestlé Nescafé Memento, a new line of gourmet, instant foaming café beverages, teamed up with “The Office” actress Ellie Kemper to create a Facebook app chock-full of life advice.  


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Coca-Cola uses Facebook to make the world a happier place

September 4, 2012

As The Coca-Cola Co., Atlanta, gained its 50 millionth Facebook fan, it also announced a social media plan to encourage users to find simple ways to make the world a happier place.


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Beverage social butterflies

August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Capri Sun goes big

July 18, 2012

 Kraft Foods Inc. answered consumers’ requests for a larger version of its Capri Sun juice drinks with the launch of 11.2-ounce resealable Capri Sun Big Pouches.  


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Anheuser-Busch launches responsible drinking campaign

July 2, 2012

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, unveiled its newest responsible drinking campaign that relies on the Internet and social media to engage adult drinkers and raise awareness.


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Country Time launches nickname campaign for new product

May 22, 2012

After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink.  Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.


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Pepsi unveils ‘Internet Taste Test’ for Next

April 3, 2012

Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.


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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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Sports Nutrition Trends

Which sports nutrition trend will see the most growth in 2013?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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