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Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.
By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.
As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.
Have you ever stopped to think about which website you visit the most?
This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.
As Americans, we want our voices to be heard and our votes to count.
Nestlé Nescafé Memento, a new line of gourmet, instant foaming café beverages, teamed up with “The Office” actress Ellie Kemper to create a Facebook app chock-full of life advice.
As The Coca-Cola Co., Atlanta, gained its 50 millionth Facebook fan, it also announced a social media plan to encourage users to find simple ways to make the world a happier place.
Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.
Kraft Foods Inc. answered consumers’ requests for a larger version of its Capri Sun juice drinks with the launch of 11.2-ounce resealable Capri Sun Big Pouches.