- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Have you ever stopped to think about which website you visit the most?
This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.
As Americans, we want our voices to be heard and our votes to count.
Nestlé Nescafé Memento, a new line of gourmet, instant foaming café beverages, teamed up with “The Office” actress Ellie Kemper to create a Facebook app chock-full of life advice.
As The Coca-Cola Co., Atlanta, gained its 50 millionth Facebook fan, it also announced a social media plan to encourage users to find simple ways to make the world a happier place.
Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.
Kraft Foods Inc. answered consumers’ requests for a larger version of its Capri Sun juice drinks with the launch of 11.2-ounce resealable Capri Sun Big Pouches.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, unveiled its newest responsible drinking campaign that relies on the Internet and social media to engage adult drinkers and raise awareness.
After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink. Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.
Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.