Items Tagged with 'facebook'

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Celestial Seasonings launches ‘From Me To You’ holiday promotion

Tea brand invites fans to send free samples of holiday teas to friends
November 5, 2013

Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Counting the social minutes

January 15, 2013

 Have you ever stopped to think about which website you visit the most?  


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A different kind of carol from Stella Artois

January 15, 2013

 This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.  


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A voice for the fans

November 15, 2012

 As Americans, we want our voices to be heard and our votes to count.


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Nescafé’s soothing advice

November 15, 2012

 Nestlé Nescafé Memento, a new line of gourmet, instant foaming café beverages, teamed up with “The Office” actress Ellie Kemper to create a Facebook app chock-full of life advice.  


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Coca-Cola uses Facebook to make the world a happier place

September 4, 2012

As The Coca-Cola Co., Atlanta, gained its 50 millionth Facebook fan, it also announced a social media plan to encourage users to find simple ways to make the world a happier place.


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Beverage social butterflies

August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Capri Sun goes big

July 18, 2012

 Kraft Foods Inc. answered consumers’ requests for a larger version of its Capri Sun juice drinks with the launch of 11.2-ounce resealable Capri Sun Big Pouches.  


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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