As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
There’s gas as in gasoline, and then there’s gas as in propane, often referred to as “autogas” by fuel industry insiders. In many applications, propane can deliver measurable cost savings compared with conventional gasoline and diesel powertrains.
At the beginning of a new year, it’s customary to look forward and imagine the future. In keeping with that tradition, let’s fast-forward five years into the future to look at the challenges and opportunities that managers will face with their 2020 fleets.