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Items Tagged with 'Shopper behavior'
Symphony Consulting, a business unit of Chicago-based SymphonyIRI Group Inc., has completed an initial analysis of shopper behavior since Jan. 1 when the payroll tax increased. The analysis focuses on the impact of the payroll tax increase on food and beverage consumption, including its impact on key dimensions, such as the type of stores shopped, type of brands bought (store brands versus national brands), and the effect on various segments and categories.