Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.
During Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The June 2013 Beverage Industry includes a cover story on Tenth and Blake Beer Co., as well as articles about MillerCoors and the Top 100 beverage companies of 2012. Check it out today!
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.