King takes great pride in Side Project’s bold label and package design. He recognizes the importance of design in the overall experience for the drinker. “We know it’s what’s inside the bottle that counts,” King says. “But we also appreciate how a bottle is presented. Its label and packaging keep the customer remembering what they tasted.”
In the beverage, supply chain and packaging markets, tradeshow season is in full swing. I recently attended ProMat and ProFood Tech at McCormick Place in Chicago, and will be heading to Las Vegas later this month to attend the Institute of Food Technologists (IFT) Annual Meeting & Food Expo, which will take place June 26-28.
HFactor announced a complete redesign of its packaging. To upgrade functionality, HFactor now features a twist-off spout. In addition, the new look and feel includes an enhanced hour-glass structure, along with a revamped modern aesthetic, the company says.
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.