Items Tagged with 'consumer insights'

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Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers

Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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Premiumization trend drives distilled spirits dollar sales

Consumers are drinking less but better, Beverage Information & Insights Group reports

As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.


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More Americans choosing foods, beverages based on healthfulness

Survey shows fewer than 1 in 4 have “emotional” conversations about food

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

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Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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