Items Tagged with 'consumer insights'

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Holiday shopping study reveals how reviews can help retailers

Forbes Consulting finds source of study matters for consumers

Forbes Consulting Group, Lexington, Mass., announced that holiday shoppers who read online reviews, and generally feel they were useful, are more likely to feel fulfilled about their overall purchase.


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8 out of 10 families shop organic, the OTA reports

Infographic showcases why consumers buy organic products

Demand for organic products is booming, according to the Organic Trade Association (OTA), Brattleboro, Vt. In 2013, organic product sales jumped 12 percent compared with 2012 to $35.1 billion, setting a new record, it reports.


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Targeting female millennials could be vital for spirits brands

Millennials to make up 40 percent of LDA consumers by 2021

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.


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Crowdsourcing gives consumers a voice in development of new beverages

MobCraft Beer, Proper Soda put new products to consumer vote

Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers

Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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Premiumization trend drives distilled spirits dollar sales

Consumers are drinking less but better, Beverage Information & Insights Group reports

As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.


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Study reveals changes in grocery store shoppers

Consumers more frequently shopping at multiple stores

Food Marketing Institute (FMI), Arlington, Va., released its annual “U.S. Grocery Shopper Trends” study in collaboration with the Hartman Group, Bellevue, Wash.


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Report offers tips for future success for grocery retailers

PwC survey calls out new consumer needs when grocery shopping

PwC, New York, released a new experience radar report titled “Front of the Line: How grocers can get ahead for the future.”


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More Americans choosing foods, beverages based on healthfulness

Survey shows fewer than 1 in 4 have “emotional” conversations about food

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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