- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'brand names'
Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.
According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name.