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Items Tagged with 'Solixir'
Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.
As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.