New Teavana premium teas to capitalize on multi billion-dollar RTD tea category
June 6, 2016
St. Louis-based Anheuser-Busch and Seattle-based Starbucks Corp. announced that they are working together to produce, bottle, distribute and market the first Teavana ready-to-drink (RTD) teas expected to launch in the United States in the first half of 2017.
Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.
New beverage release in conjunction with green tea tasting experience
January 12, 2015
In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.
Starbucks opens Teavana Fine Teas + Tea Bar in Chicago
April 29, 2014
Seattle-based Starbucks Coffee Co. launched Teavana Oprah Chai Tea. The tea beverage was developed by Oprah Winfrey in collaboration with Teavana’s leading tea teaologist and features a blend of cinnamon, ginger, cardamom and cloves with loose-leaf black tea and rooibos, the company says. Teavana Oprah Chai Tea is available as a handcrafted latte or loose-leaf tea at participating Starbucks stores across the United States and Canada and as loose-leaf tea and brewed tea at Teavana stores in the same regions.
Seattle-based Starbucks Coffee Co. announced the formal closure of its acquisition of Atlanta-based Teavana Holdings Inc. on Dec. 31, 2012, making the brand a wholly owned subsidiary of Starbucks and the newest member of its emerging brands portfolio.