Jim Koch offers insights for building a career, launching successful business
September 29, 2015
Jim Koch, founder of The Boston Beer Co., Boston, brewer of Samuel Adams beers is writing a book titled “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.” Based on more than 30 years of experience as a business owner and brewer, Koch offers insights into the ride from scrappy start-up to thriving public company, according to New York-based Macmillan Publishers. His business model and recollections offer counterintuitive lessons that entrepreneurs and drinkers can apply to business and to life, it adds.
The Boston Beer Co. Inc., Boston, reported second quarter 2015 net revenue of $252.2 million, an increase of $20.6 million or 9 percent versus the same period last year. This increase is mainly due to core shipment growth of 7 percent, the company says.
What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.