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Items Tagged with 'The Boston Beer Co.'
What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.
It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.
Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.
The Boston Beer Co. introduced Angry Orchard Cinnful Apple hard cider for the fall and winter seasons.
Inspired by the European tradition of elderflower cordials, The Boston Beer Co. launched Angry Orchard Elderflower Cider.
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
The 2013 Nightclub & Bar Convention and Trade Show, taking place March 19-21 at the Las Vegas Convention Center, will provide industry players the opportunity to mix it up with fresh ideas and key contacts. Featuring a conference program, two-day exhibit hall and networking opportunities, the show will discuss new and hot trends in the club and bar scene.
Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.