Inspired by the European tradition of elderflower cordials, The Boston Beer Co. launched Angry Orchard Elderflower Cider.

Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.

The 2013 Nightclub & Bar Convention and Trade Show, taking place March 19-21 at the Las Vegas Convention Center, will provide industry players the opportunity to mix it up with fresh ideas and key contacts. Featuring a conference program, two-day exhibit hall and networking opportunities, the show will discuss new and hot trends in the club and bar scene.

Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.

Angry Orchard Cider Co., a subsidiary of The Boston Beer Co., launched Angry Orchard Iceman and Strawman as part of a new line of artisanal specialty ciders called the Cider House Collection.