If you want to get David McNamer energized, start talking about customer service. The manufacturing manager for G.C. Evans, a manufacturer of cooling, heating and pasteurizing equipment, notes that although customer service was a key part of the company’s business model, it had experienced challenges as its relationships with major bottlers had deteriorated, largely due to inattentive customer service.
Infographic lists 15 steps to ensure customer happiness via order fulfillment
September 9, 2013
Fifth Gear created an infographic that provides 15 tips for creating an ideal customer experience. Some of the tips might seem obvious, but you would be surprised as to how many companies aren't following some of these tactics, according to the company.
In order to explain how obsessed specialty retailer BevMo is with customer service, Alan Johnson, chief executive officer of the Concord, Calif.-based chain, recounts an occasion when a customer came in looking for whiskey for her husband’s birthday.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!