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Items Tagged with 'Campbell Soup Co.'
Campbell Soup Co. extended its V8 brand to include V8 V-Fusion Refreshers.
Bolthouse Farms, a subsidiary of Campbell Soup Co., added Multi-V Goodness, Mango Ginger + Carrot Juice and Salted Caramel Latte drinks to its portfolio.
Camden, N.J.-based The Campbell Soup Co. reported a sales increase of 10 percent, with an organic sales increase of 1 percent, reaching $2.3 billion in the second quarter of the 2013 fiscal year. In addition, the company reported a 5 percent increase in adjusted earnings before interest and taxes (EBIT) including its acquisition of Bolthouse Farms.
Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., unveiled its new Innovation Center at its Bakersfield, Calif., headquarters. The facility is designed to accelerate new product development and enhance current Bolthouse Farms offerings across the company’s portfolio of beverages, salad dressings and fresh carrots, the company says. The Innovation Center will integrate marketing and research to create new products intended to help consumers make healthy choices, it says.
“Fresh” can be a relative term to people as they describe what it means to them.
Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.
Campbell Soup Co. expanded its V8 100 percent vegetable juice line with the introduction of V8 Hint of Lime and V8 Hint of Black Pepper.