Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.
Functional water now available on East and West Coasts
March 16, 2015
Beverage entrepreneur, creator of Fuze and Nos Energy Drink, and co-creator of BodyArmor SuperDrink Lance Collins has joined forces with producer and songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. The water is ultra-purified and balanced with electrolytes and minerals to achieve a pH of 7.4.
Dried natural product produced from fresh coconuts
November 17, 2014
To help answer the growing demand for coconut water, Artiste has introduced Coconut Water Powder, a white- to light-cream-colored natural product produced from fresh coconuts utilizing a proprietary drying process.
Investment supports bottled water brand’s market expansion
September 4, 2014
Essentia Water LLC, Bothell, Wash., secured a private placement investment led by Castanea Partners, a Newton, Mass.-based private equity firm that owned Fuze Beverage prior to its sale to The Coca-Cola Co., Atlanta.
Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.
Bryant will become No. 3 shareholder for sports drink company
March 24, 2014
BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.
After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!