Limited-edition patriotic packaging featuring the iconic silhouette of Lady Liberty
June 15, 2015
On Earth Day, Anheuser-Busch's Budweiser brand announced its support of and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America's national parks, for the Find Your Park movement.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”