Items Tagged with 'Newcastle'

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Newcastle releases collaborative Scotch Ale

New beer series created with European breweries

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.


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Newcastle brings back Werewolf Blood-Red Ale

Heineken reports seasonal was its top-selling limited-edition beer last year

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Newcastle Cabbie Black Ale

Heineken USA launched limited-edition Newcastle Cabbie Black Ale, which features notes of various fruits, chocolate and coffee, the company says.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Heineken launches retail program for football parties

Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips

Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.


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Newcastle Bombshell

Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.


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Newcastle Winter IPA

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.


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Newcastle Summer Ale

Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.


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Newcastle Brown Ale kicks off summer retail program

Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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