Six-year partnership with the World Wide Fund for Nature aims to double the Wild Tiger Population by 2022
June 22, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. The brand’s fully integrated Back a Ranger retail and on-premise program, including digital media, PR amplification, limited-edition packaging, point-of-sales (POS) materials and a ‘donation match’ activation, will inspire legal-drinking aged consumers to take action against the illegal tiger trade — the greatest and most immediate threat to the species worldwide, the company says.
Limited-edition packaging features lyrics from six rappers
June 19, 2017
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.
Korbel California Champagne, a brand of Guerneville, Calif.-based Korbel Champagne Cellars, is celebrating the spirit of summer with the release of its new, limited-edition bottle wrap inspired by the season.
Beer brand will remove tiger image from bottle to heighten awareness
May 30, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.
Discount retail chain to exclusively carry Share A Coke military can collection
May 9, 2017
In celebration of Coca-Cola Day (May 8) and during May’s Military Appreciation Month, Dollar General, Goodlettsville, Tenn., announced that it is teaming up with Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., on a new Share a Coke patriotic can series honoring service members, veterans and their families.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.