Items Tagged with 'performance drinks'

ARTICLES

Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
March 14, 2014

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Salada Tea Therapy Performance drink mixes

November 27, 2013

Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.


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Kemin Industries launches AssuriTea Sport

November 15, 2013

Kemin Industries Inc. launched AssuriTea Sport, a water-extracted proprietary formula of diverse polyphenols that works as a recovery ingredient for athletes and other active individuals.


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Beverage-makers find the right performance ingredients for victory

Performance drink ingredients give athletes an extra boost
October 16, 2013

Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
October 16, 2013

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Resolutions for the new year

January 15, 2013

 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  


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FRS announces new promotion featuring Tim Tebow

October 23, 2012

Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.


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Nth Degree Low Gi Performance Drink

August 16, 2012

Nth Degree Innovations Inc. launched a line of performance drinks with a low glycemic index.


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Sports and protein drinks blur the lines

Niche markets expand the appeal of performance drinks
May 11, 2012
Similar to how superheroes like Spiderman and Batman have been known to blur the boundaries between advocates for justice and vigilantes, sports and protein drinks are transitioning from being separate categories to the emergence of one overall sports performance market, experts say. 


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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